RÈSUMÈ

LEAD GEN SPECIALIST

MARKETSOURCE, ALPHARETTA, GA | March 2020 - PRESENT 

• Designs and creates emails, landing pages and forms in Marketo

• Generates, imports and reports smart lists and campaigns in Marketo

• Reports and establishes benchmarks for email campaigns

• Establishes an implicit and explicit lead scoring model to determine MQLs based on company standards 

• Conducts various A/B tests to understand actions of the target audience and improve metrics

• Manages CPC campaigns and budget for social media

• Produces social media calendar and executing in Hootsuite

• Analyzes web statistics and site performance via Google Analytics 

• Leads cross-functional relationships with sales team and third-party vendors to successfully deliver marketing initiatives

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CONTENT PUBLISHER: WEB EXPERIENCE SPECIALIST

MICRO FOCUS, REMOTE | AUGUST 2017 - JANUARY 2020

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• Conducted content audits for email marketing automation platform, Pardot

• Created, migrated and edited pages  for microfocus.com on Drupal 8 CMS

• Successfully applied Drupal designs for new and existing content pages in CMS

• Edited HTML and enhanced UX in Lithium Community

• Developed  and edited meta data to enhance SEO efforts

• Controlled company's digital assets for rebranding from HPE to Micro Focus

• Project managed localization migration for website in 10 languages

• Chaired international publishing projects with foreign stakeholders

• Spearheaded the QA process for localization utilizing JIRA

• Generated and presented Google Analytics reports to various stakeholders

• Headed and assigned tasks for publishing team located in India

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DIGITAL MARKETING COORDINATOR

RIGOR INC., ATLANTA, GA. | OCTOBER 2016 - JUNE 2017

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• Administered website re-design project and maintenance with developers

• Edited and published website content and blogs on WordPress site

• Coordinated the creation of e-books, white papers, videos and landing pages

• Researched and implemented SEO/SEM strategies

• Produced and tracked Pardot campaigns and emails

• Facilitated all 3rd party contractors and agency resources

DIGITAL MARKETING SPECIALIST

AVID DESIGN, NORCROSS, GA. |  JULY 2015 - OCTOBER 2016

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• Developed information architecture and navigation for 1k - 10k  webpages

• Directed web projects from wireframe to site launch

• Updated and applied web content within Drupal and SharePoint CMS

• Implemented SEO strategies for top clients across the country

• Produced monthly and quarterly Google Analytics reports

• Account manager for 13 web build and/or retainer clients

WEB COORDINATOR

SUPPLEMENTAL HEALTH CARE, ATLANTA, GA. | APRIL 2014 - JULY 2015

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• Coordinated and managed www.supplementalhealthcare.com and mobile site

• Evaluated search engine optimization efforts and web traffic using Google Analytics

• Utilized Google Keyword Planner to create SEO-friendly articles

• Delegated, executed and tracked all web content strategies for 60+ local offices and four national divisions

• Created new company-wide social media policy

ASSOCIATE EDITOR

CBT NEWS, ATLANTA, GA. | NOVEMBER 2012 - APRIL 2014

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• Managed www.cbtnews.com and input ads using Google AdSense

• Created content for news show, daily e-newsletter, and across social media

• Wrote press releases to promote brand and accomplishments

• Critiqued and applied search engine optimization strategies

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